UBABY Color began in China in 2015 with a simple belief:

Every child is born creative, and creativity can be nurtured through the right environment, guidance, and experiences.

Over the past decade, we have developed a structured and research-driven approach to art education through our proprietary 108-Color System. Using art as a medium, children learn to observe, think, create, and connect ideas across disciplines including science, geography, history, astronomy, biology, and music.

We believe art is more than a skill—it is a language of self-expression. Rather than focusing only on what a child creates, we care about how they see, think, and understand the world around them.

Today, as artificial intelligence continues to transform the future, creativity, curiosity, and independent thinking have become more valuable than ever. While technology can process information, it cannot replace imagination.

At UBABY Color, we help children develop the confidence to explore, the courage to express themselves, and the ability to think creatively in a rapidly changing world.

As both an educator and a parent, I dreamed of bringing this approach to families in the United States. When I discovered the Upland community, I found a place that shares these values and became the home of the first UBABY Color flagship campus in North America.

Our mission remains simple:

To inspire children to explore boldly, create confidently, and grow into thoughtful, creative thinkers for the future.